In an announcement marking a major strategic shift, Jumia Technologies, often dubbed the “African Amazon,” has revealed its intention to withdraw from two important markets: South Africa and Tunisia. This decision is part of a broader restructuring aimed at achieving profitability, a goal that has long eluded the company despite its rapid growth. A Strategic Decision in a Challenging Economic Context According to Reuters, Jumia’s CEO, Francis Dufay, explained the reasons for this withdrawal: “The trajectory of the countries was not aligned with the group’s strategy.” He specifically cited “the…
Read MoreJumia Withdraws from South Africa and Tunisia: Analysis of the African E-commerce Giant’s Refocusing Strategy
