In the context of global energy transition, Chinese electric vehicle (EV) manufacturers are intensifying their efforts to conquer the African market, seeing considerable growth potential. This expansion strategy is part of a desire to diversify their international markets and establish themselves as leaders in a region still largely untapped by the EV industry. Several major Chinese players have recently made significant inroads on the African continent. Neta Auto, a brand developed by the startup Zhejiang Hozon New Energy Automobile Company, opened its first flagship store in Kenya last June. The…
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