Visa, ITC partner to sharpen financial capacities of youth-led and e-commerce companies in Africa

(Geneva) – The International Trade Centre (ITC) and Visa partner to provide youth-led and e-commerce businesses in Africa with the tools, training, and resources they need to enhance their financial skills.

The partnership draws on Visa’s extensive tools, resources and expertise in payment solutions, as well as ITC’s work on empowering youth in trade using fit-for-purpose digital tools.

The newly signed partnership aims to update and improve the ITC Online Payment Solution Finder, which helps businesses to find relevant payment solutions and sales channels in any given country, with background information on and contacts provided for the listed solutions. The partnership will also bring Visa’s financial literacy and financial management tools, all of which are tailored for small business, to the ITC network of youth entrepreneurs, Ye! Community.

Visa’s learning content on business and financial skills for entrepreneurs will be integrated into the ITC ecomConnect platform, supporting e-commerce businesses worldwide. Additionally, Visa will lead technical webinars to support youth-led and e-commerce businesses, presenting topics related to online payment solutions, and addressing questions from entrepreneurs and experts.

“Young people with their innovative ideas and entrepreneurial spirit are the future of Africa, and digital is the shortest distance between them and global markets,” said Pamela Coke-Hamilton, ITC Executive Director. “With our new partnership with Visa, young entrepreneurs will have the tools and financial skills needed to scale their businesses.”

Carl Manlan, Vice President and Head of Inclusive Impact and Sustainability for Visa Central Europe, Middle East and Africa (CEMEA), commented: “As a global leader in payments, Visa is uniquely positioned to drive inclusive economic growth with strong partners, like ITC, to upskill Africa’s next generation of young digital entrepreneurs and small to medium-sized businesses to drive innovation and to catalyze socioeconomic transformation.”

Central to facilitating economic growth across Africa is equipping the continent’s predominantly youthful population – of which more than 60% are aged under 25 – with the business skills and technical capabilities required to enter the workforce in an increasingly digital world.  Both Visa and ITC commit to fostering success for young African entrepreneurs – with the ultimate objective to facilitate sustainable, resilient and dynamic economies for all.
About the International Trade Centre – The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.


About Visa Inc. – Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at



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