Egypt is positioning itself as a major player in regional online commerce. This digital transformation is mainly driven by its young, connected population and a steadily improving digital infrastructure.
Strong Growth Driven by Key Factors
- A young and tech-savvy population: With nearly a quarter of the population aged between 20 and 34, and internet penetration exceeding 80%, Egypt benefits from a consumer base that is highly comfortable with digital tools.
- Macroeconomic support: Sustained GDP growth, rising purchasing power, and the expansion of digital payment solutions are boosting consumer confidence in online transactions.
- Supportive government policies: Incentives for investment and entrepreneurship are strengthening market competitiveness and encouraging innovation.
A Growing Market Facing New Challenges
Egypt’s e-commerce market, valued at $10.24 billion in 2025, is expected to nearly double by 2030, reaching $19.28 billion, representing an average annual growth rate of 13.49%. This growth is largely fueled by smartphone purchases, which already accounted for nearly 73% of sales in 2024.
However, the sector faces significant obstacles. Inflation and local currency fluctuations are increasing operational costs and reducing purchasing power. Other challenges persist, such as limited internet access in rural areas, logistical inefficiencies, and strong competition from international platforms.
Egyptian Platforms Driving Transformation
Despite these challenges, local e-commerce players are thriving. Companies like Rabbit stand out by focusing on a hyperlocal approach. They offer speed, reliability, and competitive pricing, positioning themselves not just as delivery services but as true “everyday lifestyle companions.”
The success of these platforms highlights the growing maturity of Egypt’s startup ecosystem. They also play a crucial role in formalizing sectors previously dominated by the informal economy, such as grocery and meal delivery.
By collaborating with local partners and helping them expand their customer base and market share, these platforms are fostering growth across the broader ecosystem.
Regional Expansion and Sustainable Growth
The ambitions of Egyptian companies are no longer limited to national borders. Some, like Rabbit, have already begun expanding into other countries in the Middle East and North Africa (MENA) region. This expansion proves their model is adaptable and that they are ready to compete regionally.
Beyond simple growth, the ultimate goal is long-term profitability to ensure the sector’s sustainability.
Conclusion
Egypt’s e-commerce sector is not just a passing trend but a genuine force of economic and social transformation. By leveraging the potential of its connected youth and investing in innovation, Egypt is well on its way to redefining its commercial landscape and establishing itself as a leader in digitalization across the region.
