Goodwell Invests in OmniRetail, Boosting West African Informal Retailers

Goodwell Investments, a firm specializing in impact investments for emerging markets, has announced a strategic investment in OmniRetail. This B2B e-commerce platform tackles the challenges faced by West Africa’s vast informal retail sector through digital solutions. The investment, made through Goodwell’s uMunthu II fund in collaboration with long-term partner Alitheia Capital, kickstarts OmniRetail’s Series A fundraising round. Goodwell takes pride in being the first investor, highlighting its commitment to supporting businesses that promote financial inclusion in underserved communities. Fueling Growth Across West Africa This investment fuels OmniRetail’s expansion plans across…

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