According to Google Africa, the continent is home to 19 of the top 20 fastest-growing countries in the world, and its internet economy has the potential to grow to $180 billion by 2025 Exploring innovation coupled with cutting-edge tech is on the up as brands and retailers consider what, when and how to ride the new wave of consumerism in Africa. With the future of digital retail in Africa an exciting and ever-changing landscape. Africa Overview Customer expectations are forcing retailers to reassess the service they provide, not just…
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