E-commerce: Moroccan startup Chari begins expansion in sub-Saharan Africa with the acquisition of Ivorian Diago

Charia, the Moroccan fintech and retail e-commerce startup, which won the Africa CEO Awards, “Disrupter of the year” award this week, announced earlier that it had acquired the ivorian application that connects local stores with producers and importers of consumer goods.

After setting up shop in Tunisia last year, the Moroccan startup is now setting foot in sub-Saharan Africa with this operation and taking another step towards its goal of becoming a leader in its sector in French-speaking countries in Africa.

 

According to a Chari press release, Diago’s founders, Amidou Diarra and Ali Ouattara, were initially looking for funding and market and technology advices, before finally joining the Moroccan startup.

“The entire Diago team will benefit from Chari’s full support functions. Chari’s back office in Casablanca will help the Diago team with operations, IT tools and customer service,” said Chari’s vice president of international expansion, Cyrille Jacques.

RELATED ARTICLES

Launch of the report “Pirates and Oil Theft in the Niger Delta: an analysis of the connection between piracy and oil bunkering”

The CRIMSON project is pleased to announce the “Pirates and Oil Theft in the Niger Delta: an analysis of the connection between piracy and oil bunkering” report, launched on 1st December 2022 at the G7++ Friends of the Gulf of Guinea (FoGG) in Abidjan, Cote d’Ivoire. The study was coordinated by Thomas Kieler, EU Delegation […]

Read More

Senegal: African Development Bank to invest over €166 million in construction of highway to open up the country’s north

The construction of a highway between Dakar and Saint Louis will open up Senegal’s northern regions, considered the country’s rice granary and an area with high mining potential. The Board of Directors of the African Development Bank, has approved a loan of  €166.36 million to Senegal for construction of the Dakar-Tivaouane-Saint Louis highway, which will […]

Read More

Uganda : Rehabilitation of Bulindo-Nsasa-Namugongo Roads

Residents of Bulindo, Nsasa and Namugongo in Kira Municipality relieved as rehabilitation works for the 4.56 Km road that links them commences. The 4.56 Km stretch has been characterized by dust during the dry season and excess mad and gullies during the rainy season. The residents are therefore greatly relieved at the prospect of upgrading […]

Read More