According to the report “Future of Commerce: Outlook for 2024” published by the consulting firm McKinsey & Company, e-commerce in Africa is expected to reach $180 billion by 2024. This represents a growth rate of 25% per year, compared to 15% globally. This growth is driven by several factors, including: Population growth: Africa is the world’s youngest continent, with a population of over 1.3 billion people, of which 60% are under 25 years old. This growing population has a growing purchasing power and is becoming increasingly connected to the internet. Urbanization: Africa…
Read MoreE-commerce in Africa: A rapidly growing market expected to reach $180 billion by 2024
